Subtle Asian Baking’s Kat Lieu on Why We’re Obsessed With Asian Baking

Kat Lieu is the founder of Subtle Asian Baking, the largest Asian baking online community of nearly 300,000 members. 

She wanted to be a young fiction author but was told ‘books with Asian characters don’t sell‘. But with the success of SAB, she’s now published Modern Asian Baking At Home, a cookbook filled with sweet and savoury Asian baked goods. 

We talk: 
- Cultural nostalgia through food
- Her transition from a ‘classic’ career to creative
- What the heck IS Asian baking?

I’d LOVE to hear about your personal experiences! Slide into my dms on Insta @crazybiatchasians or via email crazybiatchasians@gmail.com

If you want to support CBA through monthly donations, you can find me on Patreon: https://www.patreon.com/crazybiatchasians

Find Subtle Asian Baking on:

- FB Group: https://www.facebook.com/groups/subtleasianbaking

- Insta: https://www.instagram.com/subtleasian.baking/

- Cookbook: modernasianbaking.com/preorder

- Fundraiser: https://www.gofundme.com/f/veryasianbakesale

- TikTok: https://www.tiktok.com/@subtleasian.baking

Produced and edited by Sharon Jiang.